A Digital Identity for Nigeria's Climate-Smart Food System
A new editorial digital experience for Odnaworld — the climate-smart agritech and food processing company helping Nigerian farmers preserve more harvest, reduce post-harvest loss, and reach better markets.
Client
Odnaworld, Lagos
Industry
Agritech, Food Processing & Ecommerce
Year
2022
The challenge
Odnaworld isn’t one business — it’s three working as one. A farmer-tools arm building affordable mobile dehydration units, a food processing facility in Jos turning fresh produce into shelf-stable products, and an ecommerce + wholesale distribution channel serving households, retailers, restaurants and export buyers across Nigeria.
The challenge was to present that complexity without flattening it. Up to 40% of produce grown in Nigeria never reaches consumers, and Odnaworld’s story sits at the intersection of climate, livelihoods and food security — a story that had to land with smallholder farmers, B2B buyers, development partners and everyday shoppers on the same site, without compromising clarity for any of them.
The approach
We built the site around an editorial system — numbered sections (01, 02, 03…), large typographic headers, and a stat-led hero that puts impact above marketing language. The structure mirrors how Odnaworld actually operates: a “Three Business Engines” pillar that introduces Agritech, Processing and Commerce as equals, followed by a “Why it matters” layer that translates each engine into measurable outcomes — loss reduction, farmer income, rural livelihoods, year-round nutrition.
Client feedback
Hear what the client says about our work.
“The new site finally tells our full story — the farms, the facility, and the shelf — in one place. It’s already changing the kinds of conversations we have with buyers and partners.”
Abisola Olawale
CEO, Odnaworld