In today’s digital age, a staggering 97% of consumers go online to find local businesses, making a website not just a luxury for small businesses—it’s a necessity. It serves as your virtual storefront, open 24/7, providing a platform where customers can discover, interact with, and buy from your business at their convenience.
But, did you know that less than 64% of small businesses actually have a website?
A well-crafted website boosts your credibility, enhances your brand’s visibility, and expands your reach far beyond local boundaries. It’s your primary tool for communication and marketing, helping you compete on equal footing with larger companies. Essentially, a website is a fundamental asset that can significantly influence customer perceptions and drive business growth. Don’t just be present; be powerful. Establish your online presence today and transform how your business connects with the world.
Helps Establish Credibility
A website makes your business look more professional. At least 84% of consumers say they think a website in today’s environment makes a business more credible than businesses that only have social media profiles.
Having your own website also lets you create branded email addresses, which adds a level of professionalism to all of your correspondence with current and potential customers.
With a website, you control the narrative and can influence how your audience sees your brand and interacts with your business. Having a blog on your website can also help build on this credibility by creating trustworthiness and helping get your message, mission, and personality across.
Covid-19 Has Left No Business Untouched
In less than 6 months Covid-19 transformed the world, especially with how we work and communicate. More and more businesses have had to readjust as employees transitioned to working from home and companies had to rely more on having an online presence. Sadly, many businesses did not make it.
What has emerged is the importance of embracing the digital era. As consumers move towards reduced contact channels wherever possible, to be competitive all types of businesses will need to rely more on online solutions and to leave a digital footprint that consumers will notice.
Let’s Potential Customers Learn More About You
Having a website enables customers to find out more about your business, products or services.
Building a website today isn’t just much easier than it used to be, it’s also a lot more affordable to get your business online. Having your own website also helps you to distinguish yourself from your competitors.
The question really shouldn’t be “do I really need a website for my business”, but in fact “can I afford to NOT have a business website”? Especially in the digital age we are all in.
Creates More Opportunities For Your Business
Every business needs new customers. By having an online presence for your business, through your website, you are able to reach more consumers. You are also not restricted to just your local region as well.
Beyond just having. website built, a well-optimised website can help your business rank well in search engines, increasing your chances even more of attracting new business online.
All of our Rent-a-Website plans include basic on-page SEO.
Analytics and Data Insights
Website analytics provide valuable insights into customer behaviour, helping you refine marketing strategies and make data-driven decisions.
Competitive Edge
In most industries, a professional website is the standard. Having one sets you apart from competitors and can be a deciding factor for potential customers.
Customer Engagement
A business website facilitates customer engagement through contact forms, feedback mechanisms, and social media integration, fostering a sense of community and trust.
Cost-Effective Marketing
A website serves as a cost-effective marketing and advertising platform, helping you reach a broad audience without the high costs associated with traditional advertising.
Search Engine Visibility
A website enhances your presence on search engines like Google, making it easier for potential customers to find your business online.
24/7 Accessibility
Your website is open for business 24/7, providing potential customers with information about your business and if you sell products online, the ability to make purchases at their convenience.
In today’s digital landscape, a business website is not merely an option; it’s a necessity. It’s a powerful tool for building your brand, expanding your reach, and ensuring your business remains competitive and relevant in an increasingly online-oriented world. If you need to launch a website for your business or want a fresh look, then get in touch with us today to discuss which cost-effective website plan best suits your business goals.
